All of the following are social media resources you can use to promote your work, raise money, and operate more efficiently. HotPress Web recommends and manages all of the following resources for the nonprofits we serve.

Delicious
Where others keep links, share favorites with friends, and discover new things about your nonprofit.

Digg
Where others discover and share content about your nonprofit by voting or "digging" what they like best.

Facebook
Where you share and connect with real-life communities that find your mission relevant to their world.

Linkedin
Where you network with professionals and gain connections to new corporate sponsorships and donations.

Myspace
Where you share and connect with a more chaotic yet larger online community similar to Facebook.

StumbleUpon
Where others recommend web site pages about you that matched their personal preferences.

Twitter
Where others quickly communicate and stay connected to your nonprofit organization.

Wikipedia
Where others acquire knowledge or share knowledge about your nonprofit cause and organization.

Yahoo Answers
Where others ask and answer questions about any topic related to your cause.

YouTube
Where you can broadcast your cause to the world's largest online video community.

Is your nonprofit organization using these powerful resources?

Learn how to easily incorporate social media resources into your online web strategy by calling me, Steve Thiel, directly at (303) 825-0722 or shoot me an email.

The Consumer Internet Barometer just released findings collected from a survey of 10,000 households across the country that tracks who's doing what on the internet.

They found social-interaction platforms, such as top-ranked MySpace and Facebook, have grown dramatically in recent years, with one out of every four people online now visiting social-networking sites.

Some of the findings:

• About half of social networkers visit social-networks sites on a daily basis - and half of them say they log on several times a day.
   
• Women are more likely to frequent social networking sites than men; in general, women use the internet more than men for personal communication.
   
• The number-one reason cited by the vast majority of online consumers - at least four out of five - for visiting social networking sites is to be able to connect with friends.
   
• At least one out of five social network users log on to blog or meet new people.
   
• Among the 30 and over working-age population, one out of eight uses social networking sites to conduct business.

Online social networking is an integral part of many people’s lives and a natural extension of our means of communication which the internet has created. The next growth wave will be expanding and incorporating these networks into our business lives.

How our client Quarters for Kids is connecting with people on Facebook

 

Is your nonprofit organization sharing its mission on social networking sites?

Learn how to easily incorporate social networking into your online strategy by calling me, Steve Thiel, directly at (303) 825-0722 or shoot me an email.

At least 6 percent of Americans between the ages of 44 and 70, or 5.3 million people, are working in second careers with charities, governments, schools, or other institutions that benefit society, according to a new survey.

Furthermore, another survey found 36% of people 50 and older said their social activism has increased since they began participating in online communities for social causes.

This is a huge talent pool looking for purpose-driven jobs that provide them with both means and meaning.  This is a potential blessing to nonprofits needing more people with skill, experience and passion to carry out their mission.

According to the report, most respondents who are interested in encore careers are worried that these positions may be hard to find and may not meet their needs.

Common concerns of people looking to get involved

• 8 in 10 expressed concern about having the flexibility to take time off
   
• A majority were worried about having adequate income and benefits
   
• 1 in 3 were worried about the need to learn new technologies and skills or go back to school for certifications
   
• 1 in 3 expressed concern about the loss of seniority or status

CALLS TO ACTION that reach out to those who are interested

Latina Initiative - View The Website

Women With A Cause - View The Website

Cunningham Foundation - View The Website

Are you reaching out and communicating effectively?

I recommend including a "Get Involved" link in your main navigation to let potential volunteers and employees know your looking for them and that you understand their concerns.

Learn how to easily incorporate "get involved" calls to action into your web site by calling me, Steve Thiel, directly at (303) 825-0722 or shoot me an email.

18-34 year olds viewed nearly 5 hours of online video per person during the month of April 2008.

According to the comScore Video Metrix service, nearly 135 million U.S. Internet users watched an average of 82 videos per viewer in April. Google Sites also attracted the most viewers (83.7 million), where they watched an average of 50 videos per person. Fox Interactive attracted the second most viewers (52 million), followed by Yahoo! Sites (37.3 million) and Microsoft Sites (29.9 million).

Notable Online Video Findings

• 71 percent of the total U.S. Internet audience viewed online video.
   
• The average online video viewer watched 228 minutes of video.
   
• 18-34 year olds were the heaviest viewing segment, watching an average of 287 minutes per viewer.
   
• 82.1 million viewers watched 4.1 billion videos on YouTube.com (49.8 videos per viewer).
   
• 46 million viewers watched 481 million videos on MySpace.com (10.4 videos per viewer).
   
• The average online video duration was 2.8 minutes.

Popularity with online video continues to increase. For nonprofit organizations wanting to add another dimension to their fundraising and web site strategy, online video is an exciting opportunity to achieve something that text alone cannot do.

How our client the Cunningham Foundation is achieving more with online video

View the Cunningham Foundation video blog here

Is your nonprofit organization apart of the online video trend?

Learn how to easily incorporate online video into your web site strategy by calling me, Steve Thiel, directly at (303) 825-0722 or shoot me an email.

All of the following are free Google tools you can use to promote your work, raise money, and operate more efficiently.  HotPress Web recommends and implements all of the following tools for the nonprofits we serve.

Google Apps
Email, calendar and collaboration tools that your staff and volunteers can access from any computer.

Google Analytics
Understand how people find and interact with information on your website.

Google Checkout
Collect donations online and process them for free, with no monthly, setup, or gateway fees.

Google Site Search
Create a site search engine with Google Custom Search.

Google Gadgets
Drive traffic to your website and interact with your supporters more often.

Google Grants
Reach and engage your supporters through free online advertising with Google Adwords.

Google Webmaster Central
Your one-stop shop for comprehensive info about how Google crawls and indexes websites.

Google Website Optimizer
Automatically test different site content in order to maximize visitor conversion rates.

Google's YouTube
Broadcast your cause to the world's largest online video community.

Is your nonprofit organization using these powerful tools?

Learn how to easily incorporate Google's free tools into your online web strategy by calling me, Steve Thiel, directly at (303) 825-0722 or shoot me an email.